In this age of e-advertising there are still mediums available which are more affective for advertising such as newspaper, television, posters and sponsoring. Today there are many new mediums as well for advertising such as e-mail, web banners, blogs, popup and social networking.
This advertising media is one of the most power full medium of the advertising science birth of advertising and still growing strong. Although industry is suffering because of there are not many people who read newspapers these days. Although today newspaper adverts are most effective for some consumer markets which are business, Finance and service industries. Also not to forget there are only hand full of newspapers companies left in some countries where adverts for newspaper have been book in advance. Example Japan which is the technological capital of the world has circular of 7 million but
there are only five newspaper companies which are actively contributing in advertising market. Because of this there are adverts which are more effective and standard on the other hand INDIA there is a large part of land which do not get paper supply this can effect advertising champagne.
Magazines are also a good medium of advertising to the consumers especially females readers. There are lots of gossip and Fashion magazines which have large number of issues sales and readers as well. There are some technology related magazines which promotes electronics goods as well. But the largest advertising stake in magazines are cosmetics, cloths, health and luxury items. As this medium is prated in regional languages till some extent they can be an impressive medium to attract consumers.
3 Radio and Television
These two medium are most popular mediums because both of them have live entertainment and huge application Ares. As shown in image 7 TV and Radio are most popular among consumers even there are new mediums such as internet and emails. There is only one reason of this because TV and Radio has entertainment value and because of this there will never be anything more effective than this.
Internet as an advertising media has became so popular over last five years because of younger generation are spending more and more time on computers and mobiles. Because these two mediums internet has became more used application. emails are also use full it’s also call direct marketing where adverts comes directly to you without any other intermediate medium.